Presence
The right searches. The right page. A campaign built to convert.
Presence is paid search — keyword strategy, a conversion-focused landing page, and a paid ads campaign built on a system that already works organically.
Most paid campaigns fail before they launch. The keywords are wrong, the landing page is the homepage, and there's no measurement in place to know either.
Business owners running ads without a landing page matched to the search are paying for traffic that arrives and leaves. A homepage is not a landing page. A broad keyword list is not a strategy. And a campaign without conversion tracking is just spend with no feedback loop. Presence fixes all three before a single dollar goes live.
'I tried paid ads and it didn't work.' The campaign isn't the problem — the infrastructure around it is. Presence starts with keyword strategy and builds a dedicated landing page before the campaign goes live. Traffic that arrives at the right page converts at a fundamentally different rate than traffic sent to a homepage.
'I don't have the budget to waste on ads.' That's exactly why Presence starts with a negative keyword list — to stop wasted spend before it starts. The campaign is set to Maximise Conversions, not impressions, and every keyword is tracked against an actual conversion goal before the budget scales.
'I don't know where to start with paid search.' That's the keyword strategy session. Before anything is built or spent, you'll have a prioritised list of 15-20 terms, a campaign structure, and confirmation of which searches are worth competing for — and which aren't.
A keyword strategy built around the searches your best clients actually run. A dedicated landing page matched to the campaign. A live ad campaign tracked to real conversion goals — and a monthly optimisation cycle that makes it sharper over time.
perfect for...
Businesses whose System is live and converting organically — and who are ready to accelerate what's already working with paid search rather than use it to paper over a site that doesn't convert yet.
not so perfect for...
Presence before the System is solid sends paid traffic to a site that isn't built to convert it. That's not a budget problem — it's a sequencing problem. The System comes first. Presence accelerates it.
Keyword strategy first. Landing page next. Campaign live only when both are confirmed.
Presence accelerates what's already working. It doesn't fix what isn't.
Paid search sent to a site that doesn't convert organically produces the same result faster — traffic in, nothing out. Presence is built on the assumption that the System is live and the landing page converts. If that isn't true yet, the right next step is the System — not a campaign.